Switzerland · El Salvador · Central America
miTerra connects Swiss and European expertise with high-impact opportunities through technology transfer, strategic consulting, and responsible project execution.
About
miTerra is a Swiss-based consulting and venture-building business headquartered in Klosters-Serneus, Graubünden. Founded by Jose Mario Cuellar, we bridge Swiss and European innovation with practical opportunities in Central America.
Our work spans management consulting, technology transfer, strategic partnerships, and direct project execution — grounded in Swiss standards of quality, reliability, sustainability, and long-term value creation.
Jose Mario Cuellar
Founder & Managing Director
International leadership experience across financial services, strategy, innovation, and impact-oriented business building.
Services
We engage on a tailored, project-specific basis — from initial strategy to long-term operational support.
We identify proven Swiss and European solutions and help adapt, structure, and implement them in new markets. Focus areas include vertical farming, precision agriculture, agrivoltaics, and sustainable operating models.
Tailored engagement — project-specific advisory
We support companies, investors, and project sponsors with market entry strategy, business development, project finance, regulatory navigation, and partnership development across Switzerland and Central America.
Consultation-led approach — strategic partnership discussions
Where appropriate, miTerra goes beyond advisory work by supporting execution, coordination, and long-term operating models that turn promising concepts into durable ventures.
Project-specific advisory — long-term engagement
Technology
miTerra focuses on technologies that are already validated in European markets and have clear application potential in Central America's agricultural sector.
Indoor growing systems optimised for high-value crops, water efficiency, and year-round production cycles.
Integrated solar and agricultural systems that generate clean energy while protecting crops and reducing water evaporation.
Sensor-based monitoring, soil analytics, and decision support tools that increase yield and reduce input waste.
Irrigation optimisation and water management systems tailored to tropical and semi-arid conditions.
Flagship Project
Tepecoyo, La Libertad · El Salvador · 32 hectares
Finca El Edén is miTerra's pilot platform for regenerative agriculture and sustainable technology integration. The project combines specialty coffee, native fruit trees, water stewardship, biodiversity protection, and future integration of vertical farming and agrivoltaics.
It is designed as a demonstration site that validates practical, scalable models for the region — showing that economic viability and ecological responsibility are not in conflict.
Explore a PartnershipArabica varieties grown under shade in a biodiverse canopy
Soil restoration, agroforestry, and native species preservation
Watershed protection and efficient irrigation management
Agrivoltaic integration for on-farm energy autonomy
Why miTerra
Rigorous quality, transparency, and long-term commitment — applied to every engagement regardless of geography.
Active in Switzerland and El Salvador with genuine operational knowledge of both regulatory and business environments.
We work only with validated European solutions — no unproven prototypes, no greenwashing, no overpromising.
We move from strategy to implementation — not just advisory memos, but projects that get built and operated.
Get in Touch
Tell us about your consulting, technology transfer, or partnership needs. We review every inquiry and respond with next steps within 48 hours.